by CR Team | Apr 24, 2018 | 50+, 60+, Marketing, Real Estate Marketing
So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you developed a strategy to secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch? The thing... 
by CR Team | Apr 16, 2018 | Healthcare - CCRCs, Marketing, Mature Consumers, Seniors
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be... 
by CR Team | Apr 10, 2018 | 50+, 60+, Boomers, Marketing, Mature Consumers, Real Estate Marketing
Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older... 
by CR Team | Apr 5, 2018 | Boomers, Healthcare - CCRCs, Housing, Marketing, Monthly Roundups
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges... 
by Kristen Oliphant | Mar 27, 2018 | 60+, Boomers, Internet, Marketing
In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s... 
by CR Team | Mar 20, 2018 | Boomers, Marketing, Social Networking
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. See the full infographic: What Are Older Adults Doing Online? 1. Who’s Online?In a recent...
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