by CR Team | Apr 10, 2018 | 50+, 60+, Boomers, Marketing, Mature Consumers, Real Estate Marketing
Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older... 
by CR Team | Apr 5, 2018 | Boomers, Healthcare - CCRCs, Housing, Marketing, Monthly Roundups
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges... 
by Kristen Oliphant | Mar 27, 2018 | 60+, Boomers, Internet, Marketing
In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s... 
by CR Team | Mar 20, 2018 | Boomers, Marketing, Social Networking
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. See the full infographic: What Are Older Adults Doing Online? 1. Who’s Online?In a recent... 
by CR Team | Mar 5, 2018 | 50+, 60+, Boomers, Marketing, Millennials/Gen Y, Monthly Roundups
February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the... 
by CR Team | Feb 23, 2018 | Boomers, Internet, Marketing, Mature Consumers, Monthly Roundups, Seniors, Social Networking
My brother finally gave in and joined the social media world this week when he unveiled his Facebook profile. For years, people would ask him what he was waiting for, and his response was always “not EVERYONE is social.” According to Pew Research, while...
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