by CR Team | Nov 6, 2017 | 60+, Housing, Marketing, Mature Consumers, Seniors
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations... 
by CR Team | Oct 24, 2017 | 50+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Real Estate Marketing, Social Networking
Next week is Halloween. In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and... 
by Mike Stakem | Oct 10, 2017 | 50+, 60+, Advertising, Marketing, Mature Consumers, Photography, Retirement, Seniors
Earlier this year, we highlighted the importance of budgeting and planning for photography as a core part of your annual marketing plans. We examined the WHY of committing to good photography in Planning for Photography I, which highlighted older consumers’... 
by CR Team | Oct 9, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News... 
by CR Team | Oct 2, 2017 | 50+, Boomers, Marketing, Mature Consumers
Before we discuss this week’s most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in. In... 
by CR Team | Sep 29, 2017 | 40+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing, Silent Generation, Social Networking
Today we went live on Amazon with the latest e-book in our “Social, Silver Surfers” study of Boomers’ and seniors’ digital marketing preferences. This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver...
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