by Mike Stakem | Oct 10, 2017 | 50+, 60+, Advertising, Marketing, Mature Consumers, Photography, Retirement, Seniors
Earlier this year, we highlighted the importance of budgeting and planning for photography as a core part of your annual marketing plans. We examined the WHY of committing to good photography in Planning for Photography I, which highlighted older consumers’... 
by CR Team | Oct 9, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News... 
by CR Team | Oct 2, 2017 | 50+, Boomers, Marketing, Mature Consumers
Before we discuss this week’s most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in. In... 
by CR Team | Sep 29, 2017 | 40+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing, Silent Generation, Social Networking
Today we went live on Amazon with the latest e-book in our “Social, Silver Surfers” study of Boomers’ and seniors’ digital marketing preferences. This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver... 
by CR Team | Sep 28, 2017 | Healthcare - CCRCs, Housing, Marketing, Mature Consumers
In 2012 my wife and I traveled to Chicago and took in a Cubs game at Wrigley. As a lifelong baseball fan from Boston, being able to sit in the stands of that museum of a ballpark and immerse myself in the electric atmosphere of that field was something I will never... 
by Kristen Oliphant | Sep 26, 2017 | Advertising, Internet, Marketing, Seniors
I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for my recipe...
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