by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making... 
by CR Team | Apr 29, 2015 | 50+, Internet, Marketing, Mature Consumers
April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly... 
by CR Team | Apr 16, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people... 
by Jessica Ruhle | Apr 7, 2015 | 60+, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Social Networking
Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences.... 
by CR Team | Apr 6, 2015 | Boomers, Housing, Marketing, Mature Consumers
Must not eat jelly beans for breakfast … must not eat jelly beans for breakfast … 1. MOST SHARED: 3 Senior Housing Marketing Strategies That Deliver Results Last fall at a terrific conference called SMASH, reporter Emily Study and I got to talking about... 
by CR Team | Feb 5, 2015 | 50+, 60+, Boomers, Housing, Internet, Marketing, Real Estate Marketing
Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for...
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