by CR Team | Mar 3, 2014 | 50+, Marketing, Mature Consumers
Happy morning-after-the-Oscars! Did you watch the awards show all the way through last night? If you’re feeling a little down(ton) this morning, perhaps this post can Perk you up. Our weekly round-up of the top links for marketing to 50-plus consumers is brought... 
by CR Team | Feb 24, 2014 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Let’s jump right into the mature marketing stories that had people talking last week. Have something to share or add? Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications,... 
by CR Team | Feb 10, 2014 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! I don’t know about you, but I’ve become obsessed with the Olympics – watching athletes go for the gold. Here are the mature marketing articles from the past week that were singled out as golden. Have something to share, we’d... 
by CR Team | Jan 27, 2014 | 60+, Marketing, Mature Consumers
Monday Morning: Why must you be so speedy? On the bright side, Monday’s reappearance means it’s time for our weekly round-up of resources and links to improve your marketing to older adults. 1. MOST SHARED, MOST CLICKED, MOST RESONANT:... 
by CR Team | Jan 21, 2014 | Advertising, Boomers, Marketing, Millennials/Gen Y
A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced... 
by CR Team | Jan 7, 2014 | 50+, 60+, Boomers, Internet, Marketing, Social Networking
The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating...
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