by Jessica Ruhle | Sep 17, 2021 | 60+, Assisted Living, Marketing, Seniors
Stepping back into a conference hall felt somewhat surreal, but once inside it felt like old times. The LeadingAge Rhode Island conference happened in person and while attendance was certainly lower, the general feeling around the exhibit hall and sessions was a sense... 
by Jessica Ruhle | Jun 28, 2021 | Assisted Living, digital marketing, Marketing, Seniors
Following 2020, video conferencing, video email messaging and virtual tours have become more commonplace tools and tactics for sales and marketing teams. But what about milestone marketing? During a time when many senior living communities were forced to go into... 
by CR Team | Mar 11, 2021 | digital marketing, Marketing, Seniors
As we get settled into 2021, we’re reviewing some of the ways the Covid-19 pandemic has transformed the senior living industry in the last year. The industry has been forced to make adaptations, many of which involve more robust digital marketing initiatives. But... 
by CR Team | Feb 8, 2021 | Marketing, Seniors
The Covid-19 vaccine is one of the hot topics in the senior living industry. With nursing homes and other senior living settings being prioritized for the vaccine, providers are learning as they go when it comes to navigating distribution, as well as some reluctance... 
by CR Team | Jan 22, 2021 | digital marketing, Marketing, Seniors
The new year brings new sales and marketing trends to keep an eye on. In our first blog post of the year, I’ve compiled four senior living trends for 2021 and what the experts have to say about how these trends may impact the industry in the coming months. One of the... 
by CR Team | Dec 11, 2020 | Marketing, Seniors
It’s safe to say 2020 is a year none of us will soon forget. From Covid-19 to racial injustice, it was no surprise to discover that articles providing insights on how current events and trends will impact the senior living industry comprised much of our blog’s most...
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