by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by CR Team | Mar 26, 2012 | 50+, 60+, Boomers, Internet, Marketing
What held the attention of mature marketing pros on Twitter, LinkedIn and our blog this week? Read on for the top links and resources of the week that was. 1. MOST COMMENTED, DISCUSSED AND SHARED: Is 50 the new 30? That’s what thought-leader and... 
by CR Team | Mar 8, 2012 | 50+, 60+, Marketing, Mature Consumers
International Women’s Day is today, and we thought we’d celebrate by sharing five facts related to 50+ women – baby boomers and seniors. 1) Women continue to outnumber men at older ages. The chart below illustrates this truism – currently,... 
by Todd Harff | Mar 1, 2012 | 50+, Boomers, Internet, Marketing, Mature Consumers, Real Estate Marketing
I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect... 
by CR Team | Feb 20, 2012 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers, Retirement, Silent Generation, Social Networking
Happy President’s Day Monday. The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine’s Day, examining fun facts about 55+ consumers... 
by CR Team | Feb 10, 2012 | 50+, Boomers, Branding, Housing, Internet, Marketing, Real Estate Marketing, Social Networking
The question crops up regularly on LinkedIn Groups: “What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?” Creating Results’ own Beth Rand will help address that question today at the International...
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