by CR Team | Feb 3, 2012 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Seniors, Silent Generation, Social Networking
With all the excitement over the Facebook IPO, Heather Dougherty at Experian Hitwise today rounded up 10 stats about the social network that are key to understanding its reach and impact. We focused in on Stat #5 – a demographic breakdown of Facebook users,... 
by CR Team | Jan 23, 2012 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Seniors
It’s time once again for the top baby boomer and seniors marketing tweets that were most shared or talked about last week. 1. MOST CLICKED: Poor photo choice – unprofessional, young – for a press release about marketing to professional baby boomer... 
by CR Team | Dec 15, 2011 | 60+, Housing, Marketing, Mature Consumers, Retirement, Silent Generation
Seniors make up 13% of Americans and by 2030 will be 20% of the United States population. But our favorite senior may be dear old Santa Claus. The right jolly old elf is – at the least – just shy of 200 years old. This holiday, Creating Results celebrates... 
by CR Team | Dec 1, 2011 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors
Have you considered incorporating a QR (Quick Response) code within marketing pieces? The geek in me loves this as another avenue for marketing to baby boomers and seniors because of how easily we can measure responses and pull prospects further through the purchase... 
by CR Team | May 18, 2011 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Silent Generation
Lately, I’ve been thinking I’m our Vet’s best customer. I’ve taken our little Ebony there 3 times in 5 weeks and haven’t seen any other “repeats” in the waiting room. At our last visit I noticed something new: “House... 
by CR Team | Jan 28, 2011 | 50+, Boomers, Marketing, Mature Consumers, Seniors
Our Wheaten Terrier, Bailey, is now a year and a half old. He’s exuberant, fun, a bit of a teenager. Morning walks are spent with his leash in my pocket as he keeps pace. Bailey is always racing off after bunnies in our tiny, rural community, dashing in and...
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