by CR Team | Jun 29, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Social Networking
Happy short work week…I mean Monday. Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing. We... 
by CR Team | Jun 23, 2015 | Healthcare - CCRCs, Marketing, Mature Consumers, Workforce
Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a... 
by CR Team | Jun 22, 2015 | 60+, Boomers, Mature Consumers, Real Estate Marketing
Just when I’ve gotten into the swing of Sunday, Monday appears … Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site,... 
by CR Team | Jun 19, 2015 | 50+, Healthcare - CCRCs, Marketing, Mature Consumers
Today the Creating Results team is wrapping up its time in Hershey, Pennsylvania, after a wonderful week at the annual LeadingAge PA conference. Things I love about this meeting: the speakers, the inspiring conversations in the hallways, the chance to exchange ideas... 
by CR Team | Jun 15, 2015 | 40+, 50+, 60+, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Mature Consumers, Millennials/Gen Y
Happy Monday! This week the mature marketing stories that generated the most interest are brought to you by the letter “B”. Have something to share? Please be sure to note in the comment section – we’d love to hear from you. MOST SHARED: An... 
by CR Team | Jun 8, 2015 | 50+, Internet, Marketing, Mature Consumers
This week’s round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you’re marketing too, if you’re...
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