by CR Team | Aug 9, 2011 | 40+, 50+, 60+, Mature Consumers
I look at the picture of the News21 team – a group of Columbia University Graduate School of Journalism students (and maybe a professor or two) – and: they’re young. Yet this team has taken on a project that can yield great insights for my peers,... 
by CR Team | May 18, 2011 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Silent Generation
Lately, I’ve been thinking I’m our Vet’s best customer. I’ve taken our little Ebony there 3 times in 5 weeks and haven’t seen any other “repeats” in the waiting room. At our last visit I noticed something new: “House... 
by CR Team | Jan 28, 2011 | 50+, Boomers, Marketing, Mature Consumers, Seniors
Our Wheaten Terrier, Bailey, is now a year and a half old. He’s exuberant, fun, a bit of a teenager. Morning walks are spent with his leash in my pocket as he keeps pace. Bailey is always racing off after bunnies in our tiny, rural community, dashing in and... 
by CR Team | Jan 20, 2011 | 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
When I was growing up, there was old (anyone over 30), there was really old (my Nana – then in her mid 60s) and there was George Burns. Born this day in 1896, Burns graced the silver screen and did nothing less than give God a new image. He also stood out in my mind... 
by CR Team | Jan 12, 2011 | 50+, Boomers, Mature Consumers, Seniors, Travel
This week in history, Amelia Earhart became the first woman to fly solo across the Pacific. Her achievement was one for the record books. Yet even today, it can be a struggle for Boomer and senior women to travel solo. Why? Because the travel industry has typically... 
by CR Team | Aug 12, 2010 | 40+, Boomers, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
… and 98% of Americans have at least one television set Kudos to Roy Wells for tackling the misperception that only teenagers and college students are on Facebook. His post for SocialMediatoday.com this week calculated that 41.6% of all Americans have a...
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