by Todd Harff | Aug 14, 2009 | Advertising, Boomers, Marketing, Mature Consumers
Over the years, we have heard that Baby Boomers and other mature consumers are so brand loyal that they aren’t worth marketing to. This simply isn’t true. We also know that traditional marketing is becoming less effective, regardless of age. New research from... 
by CR Team | Feb 15, 2009 | 40+, 50+, Advertising, Boomers, Marketing, Mature Consumers, Real Estate Marketing
Marketers are being asked to do more with smaller budgets. The photography they select can be powerful and cost-effective, or can actually turn prospects off. Find out why and get insights into the image preferences of mature adults. This free 60-page eBook contains... 
by Todd Harff | Jul 24, 2008 | 50+, Advertising, Mature Consumers
This is the first generation where it is acceptable to be a single woman, but you’d never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women...
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