by CR Team | Feb 18, 2014 | Boomers, Housing, Millennials/Gen Y, Real Estate Marketing, Social Networking
What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris... 
by CR Team | Jan 21, 2014 | Advertising, Boomers, Marketing, Millennials/Gen Y
A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced... 
by CR Team | Apr 22, 2013 | Millennials/Gen Y, Silent Generation, Social Networking
Let’s get to it! Our weekly round-up of top links, articles and resources for mature marketing. 1. MOST CLICKED: We have a tie — * If you’re happy & you know it … You’re a member of the Silent Generation, per Prosper... 
by CR Team | Feb 25, 2013 | 40+, 50+, Boomers, Gen X, Internet, Millennials/Gen Y, Social Networking
It may lack some of the glitz of last night’s big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than... 
by CR Team | Jan 28, 2013 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Millennials/Gen Y, Social Networking
I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday! 1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors.... 
by CR Team | Dec 11, 2012 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Millennials/Gen Y
The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we...
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