by Mike Stakem | Oct 10, 2017 | 50+, 60+, Advertising, Marketing, Mature Consumers, Photography, Retirement, Seniors
Earlier this year, we highlighted the importance of budgeting and planning for photography as a core part of your annual marketing plans. We examined the WHY of committing to good photography in Planning for Photography I, which highlighted older consumers’... 
by CR Team | Jul 17, 2017 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing, Millennials/Gen Y, Photography
Happy Monday! It’s once again time for us to share the most engaging content from the previous week. First up, the U.S. and Japan are working together to try and find new and innovative ways to support their aging citizens. We’ll also take a look at why... 
by CR Team | Jul 5, 2017 | Advertising, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Photography
Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters. Over the... 
by Mike Stakem | Feb 1, 2017 | 50+, 60+, Advertising, Boomers, Housing, Marketing, Mature Consumers, Photography, Real Estate Marketing, Seniors
Last month in our post “Planning for Photography in 2017, Part I,” we addressed the fact that many organizations don’t (a) include photography costs in their budgeting process or (b) use photography to its greatest effect. Two key points were Understanding... 
by Mike Stakem | Dec 27, 2016 | 50+, 60+, Housing, Internet, Marketing, Mature Consumers, Millennials/Gen Y, Photography
Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our readers remained homed in on issues relevant to how the mature market is evolving. Below are Creating Results’ top five posts from 2016 on... 
by Mike Stakem | Dec 8, 2016 | 50+, Advertising, Boomers, Marketing, Mature Consumers, Photography, Seniors
Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that’s about the size of a wallet? The visual world changed dramatically in the 1990s with the invention of a chip making that...
Recent Comments