by CR Team | Jul 23, 2024 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately... 
by Amanda Combs | Jul 1, 2024 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Seniors
Understanding the digital habits of older adults is crucial for marketers targeting senior living and 55+ communities. By knowing which websites seniors use, you can tailor your marketing strategies to reach this audience more effectively. According to Google, these... 
by Jessica Ruhle | Jun 26, 2024 | Sales, Senior Living, Seniors
In senior living sales, you have the unique opportunity to make a significant impact on the lives of seniors and their families. To succeed, it’s crucial to understand the best practices and common pitfalls. Here’s a comprehensive guide on the do’s and don’ts of... 
by CR Team | May 23, 2024 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
For years, many of the world’s biggest brands have focused on Millennials. More recently, brands have shifted their sights to targeting Gen Z, aiming to make lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers... 
by Jessica Ruhle | May 17, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The 2024 LeadingAge PA Annual Conference, held at the picturesque Kalahari Resorts & Conventions in the Pocono Mountains, was a resounding success, drawing in senior living leaders, professionals and business partners from across the state for an immersive... 
by Avery Lamphere | May 13, 2024 | 60+, Assisted Living, Marketing, Sales, Senior Living, Seniors
The Senior Living Executive Leadership Conference, the official meeting of Argentum was held this year at the end of April, in sunny Phoenix, Arizona. Hundreds of Senior Living providers and vendors from across the country traveled to Phoenix for a week of learning...
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