by CR Team | Nov 10, 2017 | Advertising, Boomers, Marketing, Mature Consumers, Seniors
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either... 
by CR Team | Nov 6, 2017 | 60+, Housing, Marketing, Mature Consumers, Seniors
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations... 
by CR Team | Oct 30, 2017 | Seniors
Whether you’re recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week’s Monday... 
by CR Team | Oct 23, 2017 | Seniors
Whether you’re catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week. First, USA Today offers insights as to... 
by Mike Stakem | Oct 10, 2017 | 50+, 60+, Advertising, Marketing, Mature Consumers, Photography, Retirement, Seniors
Earlier this year, we highlighted the importance of budgeting and planning for photography as a core part of your annual marketing plans. We examined the WHY of committing to good photography in Planning for Photography I, which highlighted older consumers’... 
by Kristen Oliphant | Sep 26, 2017 | Advertising, Internet, Marketing, Seniors
I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for my recipe...
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