by CR Team | Nov 10, 2014 | 50+, 60+, Boomers, Housing, Mature Consumers, Retirement, Silent Generation
Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of... 
by CR Team | Sep 30, 2014 | 60+, Advertising, Boomers, Marketing, Silent Generation
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in... 
by CR Team | Jul 21, 2014 | 50+, Marketing, Mature Consumers, Retirement, Silent Generation
On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it’s a decidedly gray group — 72% are over the age of 50. As we wrote on this blog back in 2009, senior... 
by CR Team | Jul 9, 2014 | 60+, Boomers, Marketing, Mature Consumers, Silent Generation
* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from... 
by CR Team | Apr 23, 2014 | 60+, Internet, Mature Consumers, Silent Generation
In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers... 
by CR Team | Aug 28, 2013 | 60+, Boomers, Housing, Marketing, Mature Consumers, Silent Generation
The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share...
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