by CR Team | Jan 14, 2015 | 50+, 60+, Internet, Marketing, Social Networking
The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When... 
by CR Team | Oct 6, 2014 | 50+, Retirement, Social Networking
October: changing leaves, carving pumpkins, discovering you’re half-way through the bag of candy you bought for Halloween … Time to drop the peanut butter cup and read on for the top mature marketing links for the first week of this new month. 1.... 
by CR Team | Aug 25, 2014 | 50+, 60+, Marketing, Mature Consumers, Social Networking
Around the US, many elementary and secondary education kids are going back to school this week. Seemed an appropriate theme for this week’s round-up of links and resources for mature marketing “kids”! 1. MOST CLICKED: Todd Harff and I are thrilled to... 
by CR Team | Apr 28, 2014 | 40+, 50+, 60+, Boomers, Internet, Mature Consumers, Retirement, Social Networking
Happy Monday! Here is a recap of the top mature marketing news and reports that had people talking. MOST SHARED A study released in early April entitled Older Adults and Technology Use by the Pew Research Center that had many people sharing last week. The study,... 
by CR Team | Apr 24, 2014 | 60+, Internet, Marketing, Social Networking
Yesterday we shared four facts from a new Pew Research Center report on technology adoption by older people, specifically Americans over the age of 65. It was a story of Internet haves and have nots, as younger, more affluent seniors dive into the web while older,... 
by Jessica Ruhle | Apr 8, 2014 | 50+, Boomers, Internet, Marketing, Social Networking
What is Facebook Paper, and why should those marketing to Baby Boomers and seniors care? Facebook Paper is the social network giant’s newest way of delivering content and putting its stamp on the digital world. But it’s not just about providing you with the newest way...
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