by CR Team | Jun 23, 2015 | Healthcare - CCRCs, Marketing, Mature Consumers, Workforce
Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a... 
by CR Team | Sep 2, 2014 | 50+, 60+, Boomers, Retirement, Workforce
Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, “Labor Day … constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our... 
by CR Team | Jul 15, 2013 | 50+, Internet, Marketing, Workforce
Busy week ahead! Let’s dive right in to our round-up of links and resources useful to mature marketing pros. 1. MOST CLICKED: An interesting discussion on the average age of Facebook workers, begun by thought-leader Jeremiah Owyang. He posted: “Am I too... 
by CR Team | May 10, 2012 | 50+, 60+, Healthcare - CCRCs, Marketing, Mature Consumers, Real Estate Marketing, Workforce
Last week I had the privilege of attending an event that made me smile, think and act. The occasion was the launch of Retirement on the Line, a new book by anthropologist Caitrin Lynch based on her 5 year study of eldersourcing at the Vita Needle factory in Needham,...
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