by CR Team | Sep 26, 2016 | 50+, 60+, Healthcare - CCRCs, Mature Consumers, Workforce
Another Monday, another round-up of the week’s top resources for marketing to baby boomers and beyond. MOST SHARED: We have a tie! 1. ‘Be “good enough” in areas customers don’t care about. Be BEST where they DO care.’ This was the... 
by CR Team | Sep 19, 2016 | 50+, 60+, Boomers, Healthcare - CCRCs, Workforce
Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for... 
by CR Team | Aug 15, 2016 | 60+, Healthcare - CCRCs, Mature Consumers, Social Networking, Workforce
Some Mondays our recap of the top mature marketing links is filled with fun and frothy items — wine! brain games! leisure travel plans! And some Mondays we get to share articles and resources related to heavier topics. As the philosopher Thomas Carlyle said,... 
by CR Team | May 18, 2016 | Healthcare - CCRCs, Workforce
Did YOU want to work in senior living when you grew up? Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington... 
by CR Team | May 16, 2016 | Boomers, Millennials/Gen Y, Retirement, Workforce
A new week, a new round-up of the content that grabbed the attention of marketing pros! Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town... 
by CR Team | Jun 23, 2015 | Healthcare - CCRCs, Marketing, Mature Consumers, Workforce
Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a...
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