by CR Team | Apr 16, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Seniors, Social Networking
Happy Monday! Last week was a hotbed of social activity—here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors. Enjoy! MOST CLICKED: Top Five Regrets of Dying What would your greatest... 
by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by CR Team | May 18, 2011 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Silent Generation
Lately, I’ve been thinking I’m our Vet’s best customer. I’ve taken our little Ebony there 3 times in 5 weeks and haven’t seen any other “repeats” in the waiting room. At our last visit I noticed something new: “House... 
by CR Team | Dec 20, 2010 | Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation, Social Networking
The Pew Internet & American Life Project released its second ‘Generations” reportlast week, with data about what various cohorts – from Gen Y/Millennials to Baby Boomers to the Greatest Generation – are doing on the Internet. Turns out,... 
by CR Team | Sep 9, 2009 | 40+, 50+, Boomers, Internet, Marketing, Social Networking
Part 3 of a series on marketing to Baby Boomers and beyond through social networking. PART 3: FACEBOOK PRESENTS OPPORTUNITIES FOR BOOMER, SENIOR MARKETING First, the headlines touted how Baby Boomers (especially women) were flocking to Facebook. Then, statistics...
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