by CR Team | Jun 20, 2016 | 50+, 60+, Boomers, Travel
Last week saw four members of the Creating Results team on the road to an industry conference in Hershey, PA. It’s appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme. “For the next 20 years, baby boomers are... 
by CR Team | Oct 22, 2012 | 60+, Boomers, Healthcare - CCRCs, Marketing
Greetings from Denver! Creating Results has a team of four in the Mile High City this week, participating in the LeadingAge 2012 Annual Meeting. This year’s event has as it’s theme “Inspire. Serve. Advocate.” — a wonderful call to action... 
by CR Team | Jan 20, 2010 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
Yesterday we let a Baby Boomer, a “gap kid” (born just after Generation Jones) and a member of Generation X sound off on whether REI’s first-ever TV ads will motivate Boomers. It was the first-ever Creating Results generational face-off. Today, we address a perhaps...
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