by Kristen Oliphant | Aug 1, 2019 | digital marketing
One of the main benefits of digital marketing is the ability to reach leads at various stages of their journey. This includes the point at which they first become aware of a product (such as a senior living community) through a display ad, and when they make the... 
by Kristen Oliphant | Dec 28, 2018 | digital marketing, Internet, Marketing
Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior... 
by Amanda Combs | Oct 27, 2016 | Internet, Marketing, Mature Consumers, Seniors
Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing. Among all the keynotes and sessions I attended, I noticed an underlying theme:... 
by CR Team | Jun 23, 2014 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Seniors
Happy Monday! It’s hard to believe that June is coming to a close, where did the time go?! Let’s jump right into the mature marketing news that had people talking this past week. Have something to share? We’d love to see it in our comment...
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