by Kristen Oliphant | May 1, 2017 | Branding, Marketing
Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive... 
by Mike Stakem | Dec 28, 2015 | 40+
As we count down the days of the year on one hand, we take a look back at the top mature marketing posts and tweets of 2015. Below is our countdown to the top stories of the year. To compare where we are now to a year (or two) ago, read our recaps of top posts from... 
by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by Todd Harff | Aug 14, 2009 | Advertising, Boomers, Marketing, Mature Consumers
Over the years, we have heard that Baby Boomers and other mature consumers are so brand loyal that they aren’t worth marketing to. This simply isn’t true. We also know that traditional marketing is becoming less effective, regardless of age. New research from... 
by CR Team | Feb 15, 2009 | 40+, 50+, Advertising, Boomers, Marketing, Mature Consumers, Real Estate Marketing
Marketers are being asked to do more with smaller budgets. The photography they select can be powerful and cost-effective, or can actually turn prospects off. Find out why and get insights into the image preferences of mature adults. This free 60-page eBook contains...
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