by Mike Stakem | Jan 29, 2019 | 50+, 60+, Advertising, Internet, Marketing, Mature Consumers, Seniors
An increasing number of organizations are investing in developing “voice and tone” as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable... 
by CR Team | Jan 21, 2014 | Advertising, Boomers, Marketing, Millennials/Gen Y
A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced... 
by CR Team | Aug 9, 2011 | 40+, 50+, 60+, Mature Consumers
I look at the picture of the News21 team – a group of Columbia University Graduate School of Journalism students (and maybe a professor or two) – and: they’re young. Yet this team has taken on a project that can yield great insights for my peers,... 
by Todd Harff | Aug 14, 2009 | Advertising, Boomers, Marketing, Mature Consumers
Over the years, we have heard that Baby Boomers and other mature consumers are so brand loyal that they aren’t worth marketing to. This simply isn’t true. We also know that traditional marketing is becoming less effective, regardless of age. New research from...
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