by CR Team | Oct 11, 2018 | 50+, 60+, Advertising, Healthcare - CCRCs, Marketing, Retirement
This week, Creating Results hosted a webinar discussing the transformation that needs to occur in sales and marketing in order to maximize the success of a repositioning. During the webinar, Kimberly Hulett, President of Creating Results, showed five ways in which... 
by CR Team | Aug 8, 2018 | Healthcare - CCRCs, Marketing, Real Estate Marketing, Seniors
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.... 
by Jessica Ruhle | Jul 24, 2018 | 50+, 60+, Branding, Marketing, Mature Consumers
Last week, we wrote about the importance of timing marketing research for blue-sky projects. We touched upon focus groups timing, particularly working backward from when you’d like to launch your senior living or 55+ community. This week, we’re focusing on the... 
by CR Team | Jul 16, 2018 | 50+, 60+, Boomers, Housing, Real Estate Marketing, Seniors
Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and... 
by Jessica Ruhle | Jul 11, 2018 | 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors
When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less...
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