by CR Team | Mar 26, 2012 | 50+, 60+, Boomers, Internet, Marketing
What held the attention of mature marketing pros on Twitter, LinkedIn and our blog this week? Read on for the top links and resources of the week that was. 1. MOST COMMENTED, DISCUSSED AND SHARED: Is 50 the new 30? That’s what thought-leader and... 
by CR Team | Mar 19, 2012 | 50+, 60+, Boomers, Housing, Real Estate Marketing, Retirement, Social Networking
Last week we celebrated Pi Day, the ides of March (et tu, baby boomer marketer?) and St. Paddy’s Day (sorry Kermit, but once a year it IS easy being green). We also shared a wide variety of resources to help you get better results while marketing to the 50+... 
by CR Team | Mar 8, 2012 | 50+, 60+, Marketing, Mature Consumers
International Women’s Day is today, and we thought we’d celebrate by sharing five facts related to 50+ women – baby boomers and seniors. 1) Women continue to outnumber men at older ages. The chart below illustrates this truism – currently,... 
by CR Team | Mar 5, 2012 | 40+, 50+, 60+, Boomers, Email marketing, Gen X, Internet, Retirement, Social Networking
What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers... 
by Todd Harff | Mar 1, 2012 | 50+, Boomers, Internet, Marketing, Mature Consumers, Real Estate Marketing
I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect...
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