by CR Team | Feb 25, 2013 | 40+, 50+, Boomers, Gen X, Internet, Millennials/Gen Y, Social Networking
It may lack some of the glitz of last night’s big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer than... 
by CR Team | Feb 19, 2013 | 50+, 60+, Boomers, Internet, Marketing, Silent Generation, Social Networking
The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions... 
by CR Team | Feb 18, 2013 | 50+, Mature Consumers, Retirement, Seniors
A weekly round-up of the week’s top resources for marketing to baby boomers and seniors, as judged by clicks, shares and comments on Twitter, Facebook, LinkedIn and Google+. MOST CLICKED/MOST SHARED: Working past retirement age is not really a boomer phenomenon,... 
by CR Team | Feb 4, 2013 | Advertising, Branding, Marketing, Mature Consumers, Social Networking
Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts – and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test...
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