by CR Team | Sep 28, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Let’s jump right and explore the mature marketing stories from the past week that had people talking. This week we examine how young entrepreneurials are changing the face of services for seniors and tips to make your digital marketing work... 
by Mike Stakem | Sep 21, 2015 | Boomers, Millennials/Gen Y
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that... 
by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Sep 14, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children. Have something to share? We’d love to hear your thoughts so... 
by CR Team | Sep 8, 2015 | Boomers, Healthcare - CCRCs, Millennials/Gen Y
“By all these lovely tokens September days are here, With summer’s best of weather And autumn’s best of cheer.” – Helen Hunt Jackson Our usual Monday round-up of top baby boomer marketing links is a Tuesday round-up, thanks to a long...
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