by CR Team | Jun 28, 2018 | Advertising, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership.... 
by CR Team | Jun 18, 2018 | Advertising, Healthcare - CCRCs, Marketing, Mature Consumers, Retirement, Seniors
Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers... 
by CR Team | Jun 15, 2018 | Advertising, Marketing
In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve. For marketers in the senior living... 
by CR Team | Jun 11, 2018 | 60+, Boomers, Healthcare - CCRCs, Monthly Roundups, Retirement
May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up... 
by CR Team | Jun 6, 2018 | 50+, 60+, Advertising, Housing, Marketing, Real Estate Marketing
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. During the webinar, our experts focused on universal design features in both 55+ active adult real...
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