by Amanda Combs | Jun 1, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
The 2023 LeadingAge PA Annual Conference, held at the Kalahari Resort in the Poconos, brought together industry leaders, professionals and experts in aging services. With a diverse range of workshops, presentations and networking opportunities, the conference provided... by Amanda Combs | May 19, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
It was a pleasure to reconnect with our friends and colleagues at the highly anticipated 2023 Argentum Senior Living Executive Conference in the vibrant city of New Orleans, Louisiana. The conference provided an invaluable platform for industry leaders to come... by Amanda Combs | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... by Amanda Combs | May 5, 2023 | 50+, 60+, Assisted Living, digital marketing, Internet, Marketing, Seniors
Digital marketing continues to evolve at a rapid pace. With new technologies and shifting consumer behaviors, marketers must stay up to date on the latest digital marketing trends to effectively reach their target audiences. Keeping an eye on digital trends among... by Amanda Combs | Apr 26, 2023 | Advertising, digital marketing
If your community has been using a CRM for some time, it’s likely you have a database of leads that range from brand new to years old. You may be asking whether it’s worth the effort to re-engage aging leads that initially raised their hand a year, two years or longer...
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