by Mike Stakem | Oct 10, 2017 | 50+, 60+, Advertising, Marketing, Mature Consumers, Photography, Retirement, Seniors
Earlier this year, we highlighted the importance of budgeting and planning for photography as a core part of your annual marketing plans. We examined the WHY of committing to good photography in Planning for Photography I, which highlighted older consumers’... 
by Mike Stakem | Sep 12, 2017 | Boomers, Branding, Healthcare - CCRCs, Marketing, Mature Consumers, Travel
A few years back, I wanted a new car. But before making the investment, I did what everyone does – researching each and every make and model that I liked (and could afford). While driving around town, I kept a lookout for ‘my next new car’. One vehicle repeatedly... 
by Mike Stakem | Aug 2, 2017 | 50+, 60+, Internet, Marketing, Mature Consumers
When we’re designing websites for older adults, a client sometimes will ask, “Can it have ____? I saw it on such-and-such’s website and it’s so cool!” I’m a creative person so I like cool. But I like results even more. What’s... 
by Mike Stakem | Feb 1, 2017 | 50+, 60+, Advertising, Boomers, Housing, Marketing, Mature Consumers, Photography, Real Estate Marketing, Seniors
Last month in our post “Planning for Photography in 2017, Part I,” we addressed the fact that many organizations don’t (a) include photography costs in their budgeting process or (b) use photography to its greatest effect. Two key points were Understanding... 
by Mike Stakem | Dec 27, 2016 | 50+, 60+, Housing, Internet, Marketing, Mature Consumers, Millennials/Gen Y, Photography
Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our readers remained homed in on issues relevant to how the mature market is evolving. Below are Creating Results’ top five posts from 2016 on...
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