by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Sep 14, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children. Have something to share? We’d love to hear your thoughts so... 
by CR Team | Aug 24, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers. We look forward to hearing your thoughts on this and other... 
by CR Team | Aug 3, 2015 | 40+, 50+, Boomers, Gen X, Healthcare - CCRCs, Mature Consumers
There’s a wonderful Yiddish proverb my father has quoted to me frequently: “Man plans, and God laughs.” This week’s round-up of top Baby Boomers marketing links touches on plans made and un-made. 1. MOST SHARED: Ever wonder what purchases... 
by CR Team | Jul 27, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday. There is a lot of ground to cover, so let’s jump right into the mature marketing stories of the past week that had people talking. Have something to share? We’d love to hear from you. MOST SHARED: We had a tie this past week of the most... 
by CR Team | Jun 29, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Social Networking
Happy short work week…I mean Monday. Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing. We...
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