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Unlocking Your Potential: Calculating Marketing ROI

Unlocking Your Potential: Calculating Marketing ROI

by Amanda Combs | Dec 7, 2023 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living

In the competitive landscape of senior living communities, making your mark is crucial. Your marketing strategies not only set you apart but also draw in the families and individuals seeking a place to call home. So how do you measure the success of your marketing...
Unveiling Innovation: A Recap of SMASH Conference 2023

Unveiling Innovation: A Recap of SMASH Conference 2023

by Katie Beaver | Nov 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, Sales, Senior Living, Seniors

The buzz of excitement filled the air as professionals from senior living gathered at the Senior Care Marketing & Sales Summit (SMASH) 2023 conference, held in Las Vegas, NV. The conference, dedicated to innovation and cutting-edge solutions in senior living sales...
Senior Living Sales: Ending the Year Strong

Senior Living Sales: Ending the Year Strong

by Jessica Ruhle | Oct 16, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors

The final quarter of 2023 has arrived, and you may be wondering how to ensure your senior living sales team finishes the year on a high note. Good news — we can help you strengthen your senior living sales approach and close the year strong. 1. Leverage the holidays...
Overcoming Objections in 55+ Real Estate

Overcoming Objections in 55+ Real Estate

by Amanda Combs | Sep 28, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors

Today’s 55+ buyers are well informed on the pros and cons of buying 55+ real estate. But keep in mind that every objection during the sales process is an opportunity to enlighten, educate, and ultimately win a new resident. Let’s dive deep into some common...
How to Generate Free Leads (Really!) in Senior Living and 55+

How to Generate Free Leads (Really!) in Senior Living and 55+

by Creating Results | Sep 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation

As a marketing agency dedicated to the 50+ consumer, we know how crucial it is for sales teams at senior living and 55+ communities to fill their pipelines. But it’s probably not every day a marketing agency tells you how to generate leads for free. Consider today...
What Mature Consumers Look for in a 55+ Community

What Mature Consumers Look for in a 55+ Community

by Amanda Combs | Aug 24, 2023 | 55+, Housing, Mature Consumers, Retirement, Senior Living, Seniors

When retirees are considering a move into a 55+ community, they’re often looking for specific attributes and amenities as they consider their next move. Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+...
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