by CR Team | Jun 20, 2016 | 50+, 60+, Boomers, Travel
Last week saw four members of the Creating Results team on the road to an industry conference in Hershey, PA. It’s appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme. “For the next 20 years, baby boomers are... 
by CR Team | Jun 13, 2016 | 40+, 50+, 60+, Email marketing, Housing, Marketing, Mature Consumers, Seniors
Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future... 
by CR Team | May 10, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing
More people of all ages are watching / sharing online videos than ever before. And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy. Yet many senior providers don’t know how to integrate video into their... 
by CR Team | Apr 27, 2016 | 50+, 60+, Marketing, Real Estate Marketing
In a previous post about “Fun with the (Marketing) Funnel,” we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey. Today we’ll focus on direct mail. Recently I presented a program... 
by CR Team | Apr 20, 2016 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing
Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites. #1 with a bullet? “Don’t say price.” We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our... 
by CR Team | Apr 4, 2016 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Retirement
Happy Monday! This week our mature marketing articles of interest focus on a common theme — aging. One explores how a particular community is not just preparing for an aging population, but embracing it. The other on how the perfect plan for aging may not always pan...
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