by Jessica Ruhle | Dec 18, 2014 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing... 
by CR Team | Nov 10, 2014 | 50+, 60+, Boomers, Housing, Mature Consumers, Retirement, Silent Generation
Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of... 
by CR Team | Nov 3, 2014 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers, Travel
Happy Monday! Let’s get right into the mature marketing stories that had people clicking and sharing this past week. Our focus- a road trip for the books and SEO tips. Have something to share? We’d love to hear from you so be sure to add it to our... 
by CR Team | Oct 27, 2014 | 60+, Boomers, Healthcare - CCRCs, Housing, Internet, Mature Consumers
For those of you who follow @CreatingResults on Twitter* you know that last week was the annual meeting of LeadingAge, which is “an association of 6,000 not-for-profit organizations dedicated to making America a better place to grow old.” It represents... 
by CR Team | Sep 30, 2014 | 60+, Advertising, Boomers, Marketing, Silent Generation
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in... 
by CR Team | Sep 15, 2014 | 60+, Advertising, Healthcare - CCRCs, Mature Consumers
Monday, Monday … you sneaky thing. Already a new week is upon us and, with it, our recap of the articles and links that got the most attention from marketing and advertising professionals this past week. 1. MOST CLICKED: Seniors say they don’t like the way...
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