by CR Team | Mar 10, 2014 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Retirement
I don’t know about you, but while I love that daylight savings means that it stays lighter longer, I detest the hour of sleep that is lost. That loss won’t stop us from sharing the mature marketing news that influenced and inspired this past week. Have... 
by CR Team | Feb 24, 2014 | 40+, 50+, 60+, Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Let’s jump right into the mature marketing stories that had people talking last week. Have something to share or add? Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications,... 
by CR Team | Feb 10, 2014 | 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! I don’t know about you, but I’ve become obsessed with the Olympics – watching athletes go for the gold. Here are the mature marketing articles from the past week that were singled out as golden. Have something to share, we’d... 
by CR Team | Feb 3, 2014 | 50+, 60+, Boomers
Did you watch the Super Bowl last night? Was there a commercial that you felt would resonate with older adults … or perhaps one that would repel them? Please share your thoughts on the best and worst for 50+ers in the comments. Our game plan hasn’t... 
by CR Team | Jan 27, 2014 | 60+, Marketing, Mature Consumers
Monday Morning: Why must you be so speedy? On the bright side, Monday’s reappearance means it’s time for our weekly round-up of resources and links to improve your marketing to older adults. 1. MOST SHARED, MOST CLICKED, MOST RESONANT:... 
by CR Team | Jan 7, 2014 | 50+, 60+, Boomers, Internet, Marketing, Social Networking
The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating...
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