by CR Team | May 16, 2013 | 50+, 60+, Internet, Marketing
A recent eMarketer report finds seniors are “Still Lukewarm on Web Activity,” noting use of the Internet, smart phones and social networks by those over 65 lags behind the total US population. In 2012, for the first time, more than half of people over 65... 
by CR Team | May 6, 2013 | 50+, 60+, Boomers, Internet
A mud-splattered race but a clear winner … A galaxy of puns and visual riffs on Star Wars … A nation celebrating the freedom and democracy of another nation … This weekend had it all! If you’re as exhausted as we are from the Kentucky Derby,... 
by Todd Harff | Apr 24, 2013 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Real Estate Marketing
Urban Land Institute Trends Conference Take-Aways (Part 1) The big question: “When it comes to a new home, what do Baby Boomers want?” The simple answer: “Everything.” I recently had the pleasure of moderating an Urban Land Institute (ULI) panel of experts charged... 
by CR Team | Apr 18, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Generation Jones (trailing edge Boomers), Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing
We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer.... 
by CR Team | Mar 19, 2013 | 50+, 60+, Email marketing, Generation Jones (trailing edge Boomers), Mature Consumers, Silent Generation, Social Networking
Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the... 
by CR Team | Mar 4, 2013 | 50+, 60+, Internet, Social Networking
March already! Did you know that March used to be the first month of the year? A great reason to give for not making progress on those New Year’s resolutions … Each Monday we resolve to share on this blog a round-up of articles, insights and other...
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