by CR Team | May 23, 2013 | 60+, Healthcare - CCRCs, Silent Generation
Creating Results’ Kathy East and Todd Harff are at the VANHA annual meeting this week. VANHA is the Virginia Association of Non Profit Homes for the Aging, representing many terrific senior living communities serving elders in the state. Todd and Kathy are there... 
by CR Team | May 20, 2013 | 60+, Boomers, Real Estate Marketing, Silent Generation, Social Networking
As the song goes, “rainy days and Mondays always get me down.” But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention... 
by CR Team | May 16, 2013 | 50+, 60+, Internet, Marketing
A recent eMarketer report finds seniors are “Still Lukewarm on Web Activity,” noting use of the Internet, smart phones and social networks by those over 65 lags behind the total US population. In 2012, for the first time, more than half of people over 65... 
by CR Team | May 6, 2013 | 50+, 60+, Boomers, Internet
A mud-splattered race but a clear winner … A galaxy of puns and visual riffs on Star Wars … A nation celebrating the freedom and democracy of another nation … This weekend had it all! If you’re as exhausted as we are from the Kentucky Derby,... 
by Todd Harff | Apr 24, 2013 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Real Estate Marketing
Urban Land Institute Trends Conference Take-Aways (Part 1) The big question: “When it comes to a new home, what do Baby Boomers want?” The simple answer: “Everything.” I recently had the pleasure of moderating an Urban Land Institute (ULI) panel of experts charged... 
by CR Team | Apr 18, 2013 | 40+, 50+, 60+, Advertising, Boomers, Branding, Email marketing, Generation Jones (trailing edge Boomers), Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing
We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer....
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