by Avery Lamphere | Apr 14, 2025 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
More than 15 years ago, we extolled the benefits of using radio to market to Baby Boomers. Back then, we warned that very soon traditional radio wouldn’t be the only game in town. Well, the era of audio marketing is upon us. With increasingly tech-savvy seniors,...
by Jessica Ruhle | Apr 7, 2025 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
When you hear the word “brand,” what comes to mind? Many people think of a logo, a color scheme or maybe a catchy slogan. While these elements are part of a brand, they don’t tell the whole story. Your brand is much more than what people see — it’s what they feel,...
by CR Team | Dec 24, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
We wrote, you read! Here’s a recap of our best blogs of 2024, according to you. These blogs received the most traffic throughout the year. Whether you’re revisiting ideas for 2025 or discovering them for the first time, here are the top 5 blog posts of 2024 that...
by Amanda Combs | Dec 11, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, LGBTQI+, Sales, Senior Living, social media
As we approach the end of the year, we’re looking ahead to the 2025 marketing trends that will impact the 55+ and senior living clients we serve. The senior living and senior housing industries are poised for a significant shift in how they engage with the growing 50+...
by Mike Stakem | Aug 23, 2024 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
When developing a new campaign strategy (or refreshing an old one), it’s critical to have a guiding approach that outlines all aspects of the campaign so it aligns with your community’s goals. For example, if you have many leads but need help nurturing them to a sale,...
by CR Team | May 23, 2024 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
For years, many of the world’s biggest brands have focused on Millennials. More recently, brands have shifted their sights to targeting Gen Z, aiming to make lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers...
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