by CR Team | Oct 16, 2020 | Advertising, Marketing
Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic.... 
by CR Team | Sep 8, 2020 | Advertising, Marketing
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power... 
by CR Team | Jul 9, 2020 | Advertising, Marketing
Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend. They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times... 
by Kristen Oliphant | May 14, 2020 | Advertising, Marketing, Seniors, Social Networking
How important are online reviews? The data say it all: Only 53% of online users are willing to use a business with less than 4-star reviews, according to Bright Local. In 2018, we outlined how you can better manage your online reviews using Google My Business and... 
by Lori-Anne Bonante | Oct 31, 2019 | Advertising, Boomers, Marketing, Seniors
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re... 
by CR Team | Sep 19, 2019 | 50+, 60+, Advertising, Boomers, Gen X, Generation X, Marketing, Retirement
You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning. In our previous event planning post, we discussed the various types of events for senior living prospects and the...
Recent Comments