4 Tips for Writing Copy That Converts

4 Tips for Writing Copy That Converts

“Copy is a direct conversation with the consumer.” —Shirley Polykoff, American advertising pioneer As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and...
Let’s Talk About Generation X

Let’s Talk About Generation X

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive...