by CR Team | Nov 10, 2017 | Advertising, Boomers, Marketing, Mature Consumers, Seniors
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either... 
by Mike Stakem | Oct 10, 2017 | 50+, 60+, Advertising, Marketing, Mature Consumers, Photography, Retirement, Seniors
Earlier this year, we highlighted the importance of budgeting and planning for photography as a core part of your annual marketing plans. We examined the WHY of committing to good photography in Planning for Photography I, which highlighted older consumers’... 
by Kristen Oliphant | Sep 26, 2017 | Advertising, Internet, Marketing, Seniors
I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for my recipe... 
by CR Team | Aug 21, 2017 | 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing
Every Monday we review our most engaging and shared articles from the previous week. First up this week; more seniors than ever are using their mobile devices to access the news. In the 50+ marketing item, we report how industry leaders, experts and providers are... 
by CR Team | Aug 7, 2017 | Advertising, Mature Consumers, Retirement, Seniors
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for... 
by Kristen Oliphant | Jul 31, 2017 | 60+, Advertising, Boomers, Branding, Marketing, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our “most clicked” item, we look at a project from Stanford Center on Longevity. For the “most shared,” is the fashion industry...
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