by CR Team | Aug 21, 2017 | 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing
Every Monday we review our most engaging and shared articles from the previous week. First up this week; more seniors than ever are using their mobile devices to access the news. In the 50+ marketing item, we report how industry leaders, experts and providers are... 
by CR Team | Aug 7, 2017 | Advertising, Mature Consumers, Retirement, Seniors
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for... 
by Kristen Oliphant | Jul 31, 2017 | 60+, Advertising, Boomers, Branding, Marketing, Mature Consumers, Millennials/Gen Y, Seniors, Social Networking
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our “most clicked” item, we look at a project from Stanford Center on Longevity. For the “most shared,” is the fashion industry... 
by CR Team | Jul 5, 2017 | Advertising, Healthcare - CCRCs, Housing, Marketing, Mature Consumers, Photography
Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters. Over the... 
by Kristen Oliphant | Jun 19, 2017 | Advertising, Marketing, Mature Consumers
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared,... 
by CR Team | May 22, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding...
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