by CR Team | May 15, 2017 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Millennials/Gen Y
“A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.” -Tenneva Jordan Creating Results would like to wish a belated Happy Mother’s Day to all the mothers out there. You... 
by CR Team | Apr 3, 2017 | 40+, 50+, 60+, Advertising, Boomers, Internet, Marketing, Mature Consumers
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing. First, we’ll explore mobile usage among boomers and seniors by way of a report from Edison... 
by CR Team | Mar 13, 2017 | Advertising, Healthcare - CCRCs, Housing, Internet, Mature Consumers, Workforce
“A little Snow was here and there Disseminated in her Hair — Since she and I had met and played Decade had gathered to Decade — But Time had added not obtained Impregnable the Rose For summer too indelible Too obdurate for Snows” – Emily... 
by Mike Stakem | Feb 1, 2017 | 50+, 60+, Advertising, Boomers, Housing, Marketing, Mature Consumers, Photography, Real Estate Marketing, Seniors
Last month in our post “Planning for Photography in 2017, Part I,” we addressed the fact that many organizations don’t (a) include photography costs in their budgeting process or (b) use photography to its greatest effect. Two key points were Understanding... 
by Kristen Oliphant | Jan 30, 2017 | 50+, 60+, Advertising, Boomers, Branding, Marketing
To help kick off your Monday, here is a recap of the most engaging content across Creating Results’ social channels from the previous week. This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As... 
by Mike Stakem | Dec 8, 2016 | 50+, Advertising, Boomers, Marketing, Mature Consumers, Photography, Seniors
Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that’s about the size of a wallet? The visual world changed dramatically in the 1990s with the invention of a chip making that...
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