by CR Team | Feb 1, 2016 | 40+, 50+, 60+, Advertising, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers
It’s hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you’ll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We’d... 
by CR Team | Jan 18, 2016 | Advertising, Boomers, Marketing, Mature Consumers
Many of our readers may have included fitness in their 2016 New Years Resolutions. But what about “brain fitness,” that new and growing industry based on the concept that we can rewire and strengthen our neural pathways as we age? This week’s... 
by CR Team | Jan 4, 2016 | 50+, Advertising, Boomers, Healthcare - CCRCs, Social Networking
Happy New Year! Like many, our office went into stealth mode during the last weeks of 2015, as our team enjoyed the holidays with family and friends. Yet the Internet doesn’t sleep … Here are a few items that caught the attention of 50+ marketing pros... 
by CR Team | Dec 21, 2015 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Internet, Marketing, Mature Consumers, Millennials/Gen Y
I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the... 
by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST... 
by Mike Stakem | Oct 26, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine...
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