by Amanda Combs | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly... 
by Amanda Combs | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... 
by Amanda Combs | Apr 26, 2023 | Advertising, digital marketing
If your community has been using a CRM for some time, it’s likely you have a database of leads that range from brand new to years old. You may be asking whether it’s worth the effort to re-engage aging leads that initially raised their hand a year, two years or longer... 
by Jessica Ruhle | Apr 26, 2023 | Advertising, digital marketing, Marketing, Seniors
Last week, we had the opportunity to present at the Coordinated Services Management (CSM) 2023 Sales & Marketing Conference. During this session, we helped marketers and their leadership learn how to build and implement a strategic marketing plan based on their... 
by Amanda Combs | Apr 26, 2023 | Advertising, Branding, digital marketing, Marketing, Real Estate Marketing, Seniors
The International Builders Show (IBS) in Las Vegas, Nevada is a major event for the home building industry. It brings together professionals from all over the world to showcase the latest trends, products, and services for the 55+ housing market. The event provides a... 
by Kristen Oliphant | Feb 2, 2022 | Advertising, digital marketing
How Do Integrated Marketing and Digital Marketing Strategies Differ? According to Data Marketing & Analytics (DMA), integrated marketing is a marketing approach in which all aspects of marketing communications are implemented to ensure a consistent brand...
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