by Kristen Oliphant | Dec 11, 2017 | Advertising, Internet, Marketing, Mature Consumers
Happy Monday! Rather than our normal most clicked and shared recap, we thought the timing was right to focus today’s post on content and how to impact your marketing strategy for 2018. How-To Videos and Mature Consumers “7 in 10 viewers often use YouTube to solve a... 
by CR Team | Nov 28, 2017 | 50+, 60+, Advertising, Boomers, Branding, Email marketing, Healthcare - CCRCs, Seniors
Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a... 
by CR Team | Nov 20, 2017 | 50+, Advertising, Boomers, Branding, Email marketing, Gen X, Seniors
Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season. Each Monday, we do a ‘round-up’ of the most engaging mature marketing content, however in the spirit of kicking off the holiday season,... 
by CR Team | Nov 10, 2017 | Advertising, Boomers, Marketing, Mature Consumers, Seniors
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either... 
by Mike Stakem | Oct 10, 2017 | 50+, 60+, Advertising, Marketing, Mature Consumers, Photography, Retirement, Seniors
Earlier this year, we highlighted the importance of budgeting and planning for photography as a core part of your annual marketing plans. We examined the WHY of committing to good photography in Planning for Photography I, which highlighted older consumers’... 
by Kristen Oliphant | Sep 26, 2017 | Advertising, Internet, Marketing, Seniors
I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for my recipe...
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