by Avery Lamphere | Apr 14, 2025 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
More than 15 years ago, we extolled the benefits of using radio to market to Baby Boomers. Back then, we warned that very soon traditional radio wouldn’t be the only game in town. Well, the era of audio marketing is upon us. With increasingly tech-savvy seniors,... 
by Avery Lamphere | Mar 26, 2025 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 74% of adults ages 50+ report using regularly using social media, says the newly released AARP 2025 Tech Trends Survey, and a report from Media Logic... 
by CR Team | Jul 23, 2024 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately... 
by CR Team | Apr 16, 2024 | Advertising, baby boomers, Boomers, Marketing
In a previous post, we examined 4 of the biggest brands in the world and how they’re marketing to older adults to establish brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power remains... 
by Katie Beaver | Nov 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, Sales, Senior Living, Seniors
The buzz of excitement filled the air as professionals from senior living gathered at the Senior Care Marketing & Sales Summit (SMASH) 2023 conference, held in Las Vegas, NV. The conference, dedicated to innovation and cutting-edge solutions in senior living sales... 
by Jessica Ruhle | Oct 16, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors
The final quarter of 2023 has arrived, and you may be wondering how to ensure your senior living sales team finishes the year on a high note. Good news — we can help you strengthen your senior living sales approach and close the year strong. 1. Leverage the holidays...
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