by CR Team | Aug 29, 2016 | 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Marketing
Every Monday, we take a look back at the content that our followers engaged with the most during the previous week. First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting... 
by CR Team | Aug 8, 2016 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Seniors
Each week, we recap the news items that most engaged our followers over the past week. This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source — for some generations, that is –, while a study from... 
by CR Team | Aug 1, 2016 | 50+, Boomers, Marketing, Mature Consumers, Silent Generation
Happy August! Today’s recap of top 50+ marketing links covers ins and sins — some more deadly than others. IN The Day Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:... 
by CR Team | Jul 18, 2016 | 40+, 50+, 60+, Advertising, Boomers, Internet, Retirement
As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic. This week, an AARP study provides insight on the steps... 
by CR Team | Jul 11, 2016 | 50+, Boomers, Gen X, Mature Consumers
A core belief at Creating Results is that true understanding is what leads to creative insight. We often illustrate this with the analogy of a beach ball. If I’m holding the beach ball closely, I only can see the color facing me — let’s say, blue. If... 
by CR Team | Jul 5, 2016 | 60+, Boomers, Mature Consumers, Millennials/Gen Y, Social Networking
Happy 5th of July! Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America’s independence. Sorry, there are no s’mores below, but you will find a few tasty insights to improve your...
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