by CR Team | May 16, 2016 | Boomers, Millennials/Gen Y, Retirement, Workforce
A new week, a new round-up of the content that grabbed the attention of marketing pros! Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town... 
by CR Team | May 9, 2016 | Boomers, Housing, Marketing, Mature Consumers
Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren’t the only articles sparking conversation and ideas over the last... 
by CR Team | May 2, 2016 | Boomers, Healthcare - CCRCs, Housing, Internet, Marketing, Social Networking
I have a long-lasting love of pigs. A few things reminded me of this affection last week. One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after... 
by CR Team | Apr 18, 2016 | 50+, Advertising, Boomers, Housing, Marketing, Mature Consumers
Happy Monday! Each week we share mature marketing insights and articles that capture the eye and create conversation. Let’s take a look at those pieces that did just that over the last 7 days. Have something to share? We welcome your comments and thoughts. MOST... 
by CR Team | Apr 11, 2016 | 40+, Boomers, Gen X, Marketing, Millennials/Gen Y
Happy new week! Each Monday, our team collects a few “top links” related to marketing to older adults and shares them on the Mature Marketing Matters blog. What makes something a “top link”? People engaged with it on Twitter, LinkedIn,... 
by CR Team | Apr 4, 2016 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Retirement
Happy Monday! This week our mature marketing articles of interest focus on a common theme — aging. One explores how a particular community is not just preparing for an aging population, but embracing it. The other on how the perfect plan for aging may not always pan...
Recent Comments