by CR Team | Apr 18, 2016 | 50+, Advertising, Boomers, Housing, Marketing, Mature Consumers
Happy Monday! Each week we share mature marketing insights and articles that capture the eye and create conversation. Let’s take a look at those pieces that did just that over the last 7 days. Have something to share? We welcome your comments and thoughts. MOST... 
by CR Team | Apr 11, 2016 | 40+, Boomers, Gen X, Marketing, Millennials/Gen Y
Happy new week! Each Monday, our team collects a few “top links” related to marketing to older adults and shares them on the Mature Marketing Matters blog. What makes something a “top link”? People engaged with it on Twitter, LinkedIn,... 
by CR Team | Apr 4, 2016 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Retirement
Happy Monday! This week our mature marketing articles of interest focus on a common theme — aging. One explores how a particular community is not just preparing for an aging population, but embracing it. The other on how the perfect plan for aging may not always pan... 
by CR Team | Mar 21, 2016 | 50+, 60+, Boomers, Email marketing, Marketing, Mature Consumers
Today’s round-up of top posts for marketing to older adults is like a “choose your own adventure” novel. Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC’s stats on... 
by CR Team | Mar 14, 2016 | Boomers, Marketing, Mature Consumers, Real Estate Marketing
Happy Monday! This week our mature marketing stories that drove the greatest interest had a similar theme – Money! Be sure to share your insights and comments on these stories below in our comment section. Have a great week. MOST SHARED: Boomers and Gen Xers are... 
by Mike Stakem | Mar 7, 2016 | Boomers, Marketing, Mature Consumers
As someone providing support for an aging parent while working full-time and raising a teenager, I was heartened to see strong interest in an article dealing head-on with the issue of working caregivers as a part of the mature marketing links of the week. This...
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