by CR Team | Jan 27, 2016 | 50+, Boomers, Housing, Real Estate Marketing
Insights from the 2016 International Builders Show Baby Boomers and seniors are seeking a new lifestyle, not just a new home in a new community. Whether they plan to downsize, upsize or rightsize, at the end of the day what they are really seeking is a new home and... 
by Todd Harff | Jan 19, 2016 | 50+, Boomers, Housing, Millennials/Gen Y
This week I am writing from the International Builders’ Show in Las Vegas. I’m particularly excited because during this year’s conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials.... 
by CR Team | Jan 18, 2016 | Advertising, Boomers, Marketing, Mature Consumers
Many of our readers may have included fitness in their 2016 New Years Resolutions. But what about “brain fitness,” that new and growing industry based on the concept that we can rewire and strengthen our neural pathways as we age? This week’s... 
by CR Team | Jan 13, 2016 | 50+, Boomers, Real Estate Marketing, Social Networking
This post features two quick hits relevant to those marketing to 55 plus consumers. You’ll also quickly note a theme … Read on for why! Betting on Brands MarketingSherpa last year conducted an online-only survey in which they looked at who follows brands... 
by CR Team | Jan 11, 2016 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Hopefully by now you’ve gotten back into the swing of things after the holidays (I don’t know about you, but for me it’s a process that involves kicking and screaming). Here are just a few mature marketing stories from the past week... 
by CR Team | Jan 4, 2016 | 50+, Advertising, Boomers, Healthcare - CCRCs, Social Networking
Happy New Year! Like many, our office went into stealth mode during the last weeks of 2015, as our team enjoyed the holidays with family and friends. Yet the Internet doesn’t sleep … Here are a few items that caught the attention of 50+ marketing pros...
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