by CR Team | Nov 16, 2015 | 50+, Boomers, Housing, Internet, Marketing
Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following... 
by CR Team | Nov 10, 2015 | 50+, 60+, Boomers, Internet, Mature Consumers
The Pew Research Center has released a new study, “Technology Device Ownership: 2015,” which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults — including those over the age of 50 — own... 
by CR Team | Oct 29, 2015 | 50+, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers
Next week Creating Results team members will join thousands of non-profit senior living professionals for the LeadingAge Annual Meeting in Boston. This conference offers a mix of inspiration and education for those who provide housing and services to older adults.... 
by Mike Stakem | Oct 26, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine... 
by CR Team | Sep 28, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Let’s jump right and explore the mature marketing stories from the past week that had people talking. This week we examine how young entrepreneurials are changing the face of services for seniors and tips to make your digital marketing work... 
by Mike Stakem | Sep 21, 2015 | Boomers, Millennials/Gen Y
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that...
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