by CR Team | Sep 16, 2015 | 40+, 50+, 60+, Boomers, Gen X, Millennials/Gen Y, Silent Generation
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a “basic rule” for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because,... 
by CR Team | Sep 14, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children. Have something to share? We’d love to hear your thoughts so... 
by CR Team | Sep 8, 2015 | Boomers, Healthcare - CCRCs, Millennials/Gen Y
“By all these lovely tokens September days are here, With summer’s best of weather And autumn’s best of cheer.” – Helen Hunt Jackson Our usual Monday round-up of top baby boomer marketing links is a Tuesday round-up, thanks to a long... 
by CR Team | Aug 24, 2015 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers
Happy Monday! Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers. We look forward to hearing your thoughts on this and other... 
by CR Team | Aug 17, 2015 | 50+, 60+, Boomers, Housing, Millennials/Gen Y, Real Estate Marketing
I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong employment record while an undergraduate, and what seemed like no prospects for a job. Why? It was the early 1990s Recession. So, what to do? I moved... 
by CR Team | Aug 3, 2015 | 40+, 50+, Boomers, Gen X, Healthcare - CCRCs, Mature Consumers
There’s a wonderful Yiddish proverb my father has quoted to me frequently: “Man plans, and God laughs.” This week’s round-up of top Baby Boomers marketing links touches on plans made and un-made. 1. MOST SHARED: Ever wonder what purchases...
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