by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making... 
by CR Team | Apr 16, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people... 
by CR Team | Apr 6, 2015 | Boomers, Housing, Marketing, Mature Consumers
Must not eat jelly beans for breakfast … must not eat jelly beans for breakfast … 1. MOST SHARED: 3 Senior Housing Marketing Strategies That Deliver Results Last fall at a terrific conference called SMASH, reporter Emily Study and I got to talking about... 
by CR Team | Mar 23, 2015 | 40+, 50+, 60+, Boomers, Mature Consumers, Seniors
Happy Monday! This week our mature marketing stories of interest focus on technology—the power it provides for connecting with family and taking charge of our own health. Have something to share? We’d love to hear from you. MOST CLICKED: The most... 
by CR Team | Feb 5, 2015 | 50+, 60+, Boomers, Housing, Internet, Marketing, Real Estate Marketing
Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for... 
by CR Team | Feb 4, 2015 | 50+, 60+, Boomers, Housing, Marketing
A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to...
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