by CR Team | Jun 15, 2015 | 40+, 50+, 60+, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Mature Consumers, Millennials/Gen Y
Happy Monday! This week the mature marketing stories that generated the most interest are brought to you by the letter “B”. Have something to share? Please be sure to note in the comment section – we’d love to hear from you. MOST SHARED: An... 
by CR Team | Jun 1, 2015 | Boomers, Millennials/Gen Y, Retirement
Good Monday morning! Regular readers of this blog know that we start each new week rounding up the top mature marketing links of the previous one (as judged by engagement on various social platforms). The Monday recap s a “greatest hits” story, if you... 
by CR Team | May 26, 2015 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Housing, Mature Consumers, Retirement
The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools. Have something to share? We’d love to hear from you.... 
by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making... 
by CR Team | Apr 16, 2015 | 40+, 50+, 60+, Boomers, Internet, Marketing, Mature Consumers
Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people... 
by CR Team | Apr 6, 2015 | Boomers, Housing, Marketing, Mature Consumers
Must not eat jelly beans for breakfast … must not eat jelly beans for breakfast … 1. MOST SHARED: 3 Senior Housing Marketing Strategies That Deliver Results Last fall at a terrific conference called SMASH, reporter Emily Study and I got to talking about...
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